SEG Automotive Appoints Jon Husby President


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Jon Husby

SEG Automotive North America

Novi-based SEG Automotive North America has announced the appointment of Jon Husby as president. Husby previously served as vice president and general manager of Customer Business Units for Harman International in Novi.

Husby brings with him a strong customer focus, industry insight, and impressive results in previous executive roles at Harman, TomTom, and Denso.

“I am very excited to work with the highly talented SEG Automotive team as we move into our second century of innovative solutions for the automobile and commercial vehicle markets,” says Husby. “Our name is new, but SEG Automotive is committed to continuity, especially in terms of location strategy and our employees. Their many years of experience in the company, competence, and commitment to the success of our customers contribute significantly to our fast-paced growth in the region and globally.” 


SEG Automotive emerged from the BOSCH Starter Motors and Generators division in 2018. The company has 16 locations and more than 8,000 employees and continues to expand. It is under new leadership and will be led by Zhengzhou Coal Mining Machinery Group Co. and an investment group.

The company says it is committed to further expanding its contribution to the reduction of CO2 emissions, supporting OEMs in reaching CO2 goals. The company already offers technology for hybridizing gasoline and diesel engines in a cost-effective manner through its Boost Recuperation Machine, which can reduce fuel consumption and CO2 emissions by about 15 percent. CO2 reductions are also possible through SEG Automotive’s start/stop technologies and high-efficiency generators.

The Zhenghou Coal Mining Machinery Group Cp., Ltd. (ZMJ) was established in 1958 and is now one of the largest developers and manufacturers of mining machinery. ZMJ is listed on the stock exchange in Shanghai and Hong Kong. With the acquisition of ASIMCO, a Chinese automotive supplier, ZMJ established the automobile sector as a second pillar of its business operations. The group comprises a total of 22 subsidiaries, stock companies, and holdings worldwide.

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