PDA: Q&A Craig Erlich

Senior Vice President and General Manager, Detroit and Nashville, George P. Johnson Experience Marketing


Published:

Craig Erlich

DB: Where are you?

CE: In San Francisco, at the SalesForce.com Dreamforce conference. It’s an annual gathering of thought leaders, industry pioneers, and creative people. There are 170,000 attendees who gather for four days of idea-sharing, networking, and fun.

DB: What’s the big draw?

CE: We create brand experiences for our clients, so to come to the conference reaffirms for us the power of face-to-face meetings. It also reaffirms what we believe as a company: Every time you touch a client, a developer, or other people in a given ecosystem, you have to make every moment matter. The power of live experiences is really amazing in adding value to a given brand, or several brands.

DB: What’s it like there?

CE: From the moment you walk outside your hotel, there are 16,000 docents to help with anything you need. That’s incredibly impressive. You’re constantly meeting people inside and outside your field of work, whether at a breakfast, a lunch, a dinner, or an evening event. For example, the Foo Fighters performed the night before. A lot of the streets are closed down and the organizers create park-like setting for networking and learning experiences. We also learn a lot about SalesForce.com — where they’re going, and how the technology is changing. They just introduced a new platform called Lightning, and we’re learning how they work with partners like Microsoft on the latest technology.

DB: How is the acquisition going?

CE: Our company (pulse220) was acquired by George P. Johnson (in October), and I’m heading up the Detroit and Nashville markets. They’re in some 30 markets and have 1,300 employees, so there’s great opportunity for everyone. We couldn’t be happier. db

 

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Higher Support

More and more companies and businesses are supporting employees in their efforts to receive higher education.

Chocolate Collateral

A cuisine team from Redford Township converges on cocoa.

Parts Air

Ford Motor Co. utilized a massive Antonov AN-124-100 aircraft to ensure the delivery of a 87,000-pound die.

Lip Service

Aspiring beauty mogul Adonai Alexander is our Young CEO of the Year.

Virtual Clouds

Data centers benefit from the region’s stable environment and market access.
Edit ModuleShow Tags

Most Popular

  1. Wayne State’s Graduate Supply Chain Program Ranked Among Top 25 in the Country
    Wayne State University’s graduate global supply chain management program is among the...
  2. The Corner Apartment and Retail Project at Old Tiger Stadium Site in Detroit to be Completed in February
    The former Tiger Stadium site in Detroit received the city’s first modular home drop today as...
  3. Belle Isle Conservatory to See Almost $2M in Renovations
    The Michigan Department of Natural Resources Thursday announced the Anna Scripps Whitcomb...
  4. Universal McCann Will Open Office in Downtown Detroit to Oversee Quicken Loans’ Media Planning and Buying
    Detroit-based Quicken Loans Inc. today announced a long-term agreement with Universal McCann (UM)...
  5. Wayne State University in Detroit Opens $2M Athletic Performance Center
    Wayne State University in Detroit has announced the opening of its updated Athletic Performance...
  6. Bloomfield Hills’ Center Rock Capital Partners Acquire American Piping Products
    Center Rock Capital Partners LP in Bloomfield Hills today announced it has acquired American...