ROYAL OAK — What do the PopShop, The Flavor Master, and Pop The Caps all have in common? They are the new digital assets the TMV Group has created to make iconic Faygo Beverages a leader in the digital relevancy space.
“Over the past couple years, Faygo’s digital engagement has skyrocketed,” says Joe Morden, account director at Royal Oak-based TMV Group and head of the Faygo account.
“It’s been a great convergence of a wildly popular brand that has been given new energy through digital media,” Morden says.
Faygo Beverages has entered into the next level of digital relevancy, with the launch of its completely new multi-screen web experience (faygo.com). The site features all 57 flavors, and for the first time ever, you can order all of them online.
“The new Faygo website will be the hub of the Faygo brand,” says Dawn Burch, Marketing Specialist at Faygo Beverages. “Faygo has always been an experience to those who know the brand, and this website makes that experience even better,” says Burch.
