WAYLAND — West Michigan-based Denali Flavors, developer of Original Moose Tracks ice cream has partnered with leading confections and snack manufacturer Georgia Nut Co. to introduce a line of ready-to-eat snack mixes this spring. The introduction marks the first time the ice cream flavor will appear in the snack food aisle.
Three “trail mix” flavors will be offered, two of them based on Denali’s top-selling decadent ice cream flavors, Original Moose Tracks and Extreme Chocolate Moose Tracks. The third flavor, Caramel Moose Tracks, has been developed specifically for the snack mix launch. Available in 1.5-ounce single-serve “impulse” packages, 3.0-ounce “sharing” size and 6.0-ounce “value size” bags, the snack mixes have a suggested retail price of $.99, $1.79 and $2.99 respectively. Custom sizes and package types are also available to the trade.
Original Moose Tracks Snack Mix features vanilla-coated waffle cone pieces with peanut butter cups, peanuts and Moose Tracks fudge-coated peanuts. Extreme Chocolate Moose Tracks Snack Mix contains Moose Tracks fudge-coated waffle cone pieces, Moose Tracks fudge-filled cups, peanuts and Moose Tracks fudge-coated peanuts. Caramel Moose Tracks Snack Mix contains caramel-coated waffle cone pieces, caramel cups, peanuts and Moose Tracks fudge-coated peanuts.
“Our passionate ice cream fans continue to ask us for new ways to enjoy the Moose Tracks flavor experience,” says Neal Glaeser, president of Denali Flavors. “We felt the time is right for a grab-and-go snack mix that mirrors the ice cream experience our fans love, and our famous salty-sweet Moose Tracks fudge works particularly well in snack food form.”
The new snack mixes advance Denali’s growth of its Moose Tracks flavor outside of the ice cream category. Last summer, the company introduced three novelty ice cream bar products and an ice cream sandwich based on its iconic flavor. In addition, Denali has established a partnership to offer Original Moose Tracks Cookies to the ready-to-eat cookies aisle.
The Original Moose Tracks ice cream flavor was introduced in the mid-’80s by husband-and-wife entrepreneurs Wally and June Blume. It has since become one of the top-selling decadent ice cream flavors in the industry.
