An Interview with Viet Le, CEO, HEYVIET Interactive, Royal Oak


DB: Where are you?

VL: In Scottsdale, Ariz., where I’m doing a project for the Beach Boys. The band is going out on tour for their 50th anniversary (in 2012) and they needed a total redesign of their website, along with an integrated Web and social media strategy. Their site was dated, and some of the functions didn’t work.

DB: How did you land the project?

VL: A business acquaintance recommended me for the project. The Beach Boys were getting some fairly outrageous proposals to redo their website, and time was of the essence. I did a 25-page proposal in 24 hours, and they wound up loving it.

DB: What changes did you recommend?

VL: The Beach Boys are an amazing icon of American culture, but they weren’t able to reach their fans very well via social media. They have great ties with the generation they grew up with, but they weren’t reaching the younger generation. The new website will allow the band members to update their fans while they’re out on the road via Facebook and Twitter. We’re also building an app where fans can get access to extra material like a library of exclusive videos, new singles, new albums, merchandise, and a cool graphic timeline of the band.

DB: What goes into formulating a Web strategy?

VL: No one person can build, design, and manage a website. My strategy is to partner with the best talent out there as it relates to Web designers, animators, and site architects. I work with a group of 20 Web experts, and 10 are actively engaged at any one time. We work very closely with our clients to ascertain their goals. Following that, we design and build an integrated strategy.

DB: What do you charge?

VL: Our prices range from $10,000 to $75,000. It all depends on the work involved, and how active and integrated the site will be. db

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

PDA Q&A: Cedric Ballarin

Vice President, Faurecia North America, Auburn Hills

PDA Q&A: David Moncur

Principal, Moncur Associates, Southfield


DR. PARTHA NANDI || Founder and CEO, ‘Ask Dr. Nandi,’ Sterling Heights


NICHOLAS J. STASEVICH || Shareholder, Butzel Long, Detroit

PDA Q&A: John Hale

The E-Interview: John Hale // President, Corporate Travel Service Inc., Dearborn Heights
Edit ModuleShow Tags

Most Popular

  1. Somerset Collection's Holiday Popup CityLoft Opens Next Week; The Detroit Shoppe Relocates
    Somerset Collection's CityLoft, a holiday popup shop with more than 30 retailers, will open next...
  2. Downtown Detroit’s Historic Beaubien House Sold
    The historic Beaubien House in downtown Detroit, previously owned and occupied by the American...
  3. Robotic Butler Delivers Amenities to Guests at Detroit’s Aloft Hotel
    A robotic butler named Botlr — capable of assisting hotel staff in delivering amenities from...
  4. Trinity Health to Invest $80M in Community Health Preventative Programs
    Livonia-based Trinity Health will invest $80 million over the next five years in grants and...
  5. U-M Forecast: U.S. Economy to Grow at Highest Rate Since 2007
    The annual unemployment rate is projected to fall below 5 percent next year for the first time...
  6. Palace Sports and Entertainment to Co-manage Sterling Heights’ Freedom Hill
    Palace Sports and Entertainment today announced it has joined with Luna Entertainment to manage...