Michigan International Speedway, MEDC Announce Pure Michigan 400



Published:

DETROIT – With the success of 2011, two of Michigan’s best-known brands – Michigan International Speedway and Pure Michigan –  are again teaming up to host the Pure Michigan 400 NASCAR Sprint Cup Series race at MIS on Sunday, August 19.

The three-year partnership was announced today at the North American International Auto Show with two of NASCAR’s most popular and successful drivers, Ryan Newman and Sam Hornish Jr.

The three-year partnership between MIS and Pure Michigan is a continuation of what started in 2011, and the first time a state’s branding agency sponsored NASCAR’s premier stock car series. The inaugural Pure Michigan 400 in 2011 received overwhelmingly positive feedback from fans and tourists alike.

“As we began expanding the Pure Michigan brand beyond travel in 2011, our public and private partners quickly found the power of Pure Michigan to help all of us market Michigan and grow our economy,’’ said MEDC President and CEO Michael A. Finney. “Pure Michigan tells the story of the people, places and treasures that are uniquely Michigan and MIS is part of that story.”
                                                                                                                       
Another example of a new Pure Michigan partnership announced earlier today: a collaboration with the state Department of Natural Resources (DNR) and Holland, Mich.-based Hudsonville Creamery & Ice Cream Co. to develop a Pure Michigan ice cream flavor and take it across Michigan this summer in a Pure Michigan RV that will share the flavor and help DNR promote its parks and recreation programs including its Recreation 101 program and the Recreation Passport.

“The Pure Michigan 400 has proven to be an effective way to bring the Pure Michigan message to 75 million NASCAR fans nationwide,’’ said George Zimmermann, Vice President for Travel Michigan at MEDC. “We encourage NASCAR fans from all over the U.S. to join us in Michigan for great racing at an outstanding track this summer.”

One of Pure Michigan’s main goals is to attract visitors and investments to Michigan. The title sponsorship of the Pure Michigan 400 in 2011 introduced the Pure Michigan branding message to 75 million NASCAR fans nationwide. This followed the $11.5 million Pure Michigan national cable television advertising buy on the air from March 14, 2011, through early July.

“The key to the success of our partnership in 2011 was Pure Michigan and MIS had, and still has to this day, similar goals: We both want people to come to this state and see all the wonderful things it has to offer – beautiful landscapes, fun activities year-round and awesome NASCAR racing,” said MIS President Roger Curtis. “That has always been our brand and that message resonated with all our guests that MIS IS Michigan. We just fit.”

The best, guaranteed lowest prices in 2012 will go to customers who make a $10 goodwill deposit. New customers can log onto http://www.MISpeedway.com or call 800-354-1010 to leave a deposit by Jan. 31. That deposit ensures race fans get the best pricing for 2012.

All other tickets go on sale Feb. 1.

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

Ford to Launch Fully Autonomous Vehicle for Ride Sharing in 2021

Dearborn-based Ford Motor Co. has announced its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.

Ford to Auction Aviation-inspired Mustang

Dearborn-based Ford Motor Co. has unveiled a new aviation-inspired Mustang, which will be auctioned off to benefit the Wisconsin-based Experimental Aircraft Association’s youth education programs.

Fontinalis Partners Closes on $100M Mobility Fund

Fontinalis Partners, a Detroit-based venture capital firm, has closed on its second fund, Fontinalis Capital Partners II L.P., for $100 million. The new fund will invest in companies working on next-generation mobility technologies.

Tropical Smoothie Opens Westland Location

Tropical Smoothie Cafe, a fast casual restaurant that focuses on smoothies and healthy food options, has opened a new location in Westland. The new location is the company’s 37th store in Michigan and 500th store total.

Sophia Loren Event to be Held at Detroit Opera House

An event featuring Italian film actress Sophia Loren will take place at the Detroit Opera House this fall.
Edit ModuleShow Tags

Most Popular

  1. American Expedition Vehicles Completes Move to New Wixom Headquarters
    American Expedition Vehicles, a company that designs and manufactures Jeep accessories and...
  2. Comedian and Auto Enthusiast Jay Leno Headlines Charity Gala in Chesterfield Township in November
    Comedian Jay Leno will perform at a charity gala in Chesterfield Township on Nov. 10 as part of a...
  3. Two-level Corktown Loft in Detroit Draws Record Price of $531K
    Corktown has drawn a record price for a residential loft in Detroit’s oldest neighborhood, a...
  4. Olga’s Kitchen to Expand Across Michigan, Remodel Existing Restaurants
    Livonia-based Olga’s Kitchen Inc. plans to expand across Michigan, with up to 10 new locations...
  5. Facial Bar Spa to Open in Royal Oak Next Month, Add Other Locations
    Skinphorea, a new spa with a facial bar concept, is opening its first location on Oct. 13 in...
  6. At Home Opens Bloomfield Township Store, Sixth Michigan Location
    At Home, a Texas-based home décor superstore, has opened a new location in Bloomfield Township....