HealthPlus of Michigan Adds to Marketing Team to Support Growth Plans

Online marketing and public relations managers, new marketing strategists, integrating activities for continued expansion in Southeast Michigan.


FLINT – HealthPlus of Michigan, a health insurance provider, has recently added four communications professionals to its marketing team.

Kathy Bilitzke brings solid experience in public relations and marketing to the company’s new position of manager in public relations. Bilitzke was formerly director at the Quell Group in Troy.

Wendy Brimley is a new marketing strategist with leadership in creative development and multi-media advertising sales. Before joining HealthPlus of Michigan, Brimley was advertising sales manager at Booth Mid-Michigan in Flint.

Jerome Fronczak, also a new marketing strategist, has led marketing for global brands and advertising agencies. He was most recently employed as managing director at Ovation Communications LLC. in Rochester.

Finally, Michael Perugi, with deep experience at Chrysler, brings marketing, interactive and brand building expertise to his role as manager, online marketing and customer experience. He was most recently principal and operating officer at CentStrat LLC. in Northville.

“HealthPlus of Michigan is a leading provider of health insurance,” said Raj Bajpai, director of marketing. “We’ve got an expansive network of physicians, hospitals, labs and outpatient programs throughout the state and offer a variety of products, like PPOs, HMOs and health savings accounts. Plus, HealthPlus is a 30-year-old company that consistently gets top scores in customer satisfaction surveys. We want people to know this.”

Now, Bajpai and his team are focused on boosting consumer, employer and health provider awareness of HealthPlus, especially in Southeast Michigan.


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