Andrew Hoffman

Holcim (U.S.) Professor of Sustainable Enterprise, University of Michigan, Ann Arbor



Published:

DB: Where are you?

AH: Copenhagen, I’m giving a talk on climate change at a conference at the Copenhagen Business School.

DB: What’s on the agenda?

AH: It’s about how companies can address climate change as a business issue.Business leaders need to get a sense of the coming changes, whether their operations are vulnerable to the changes, what programs are out there for assistance,
and where they may see an advantage in relation to their competition.

DB: Is the planet warming because of long-term weather patterns, or are carbon emissions contributing to rising temperatures?

AH: I’m not an atmospheric scientist, but from a business perspective, executives need to understand that the market is shifting. That’s what I focus on.

DB: How will potential changes in climate standards affect Michigan’s economy?

AH: Because Michigan’s economy is dominated by automakers, they may have to devote more resources to hybrids, plug-ins, even diesel. The state is also attracting companies working in biodiesel, and there’s a lot of research going on at U-M and other places on battery technology.

DB: What do you recommend to affected businesses?

AH: There are Web-based resources, businesses can join trade organizations, they can tap into their chambers of commerce, and they can follow what’s happening in the legislative arena. And not only can they monitor what’s happening in government, they can also try to influence it. It’s really an issue of business strategy — investors are looking at it and consumers are engaged. The U-M Ross School of Business is also offering a conference on climate change and business strategy (May 17-18, 2010).

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

PDA Q&A: Bushra A. Malik

Shareholder, Butzel Long, Bloomfield Hills

PDA Q&A: Cedric Ballarin

Vice President, Faurecia North America, Auburn Hills

PDA Q&A: David Moncur

Principal, Moncur Associates, Southfield

PDA Q&A >> THE E-INTERVIEW

DR. PARTHA NANDI || Founder and CEO, ‘Ask Dr. Nandi,’ Sterling Heights

PDA Q&A >> THE E-INTERVIEW

NICHOLAS J. STASEVICH || Shareholder, Butzel Long, Detroit
Edit ModuleShow Tags

Most Popular

  1. Motor City Harley-Davidson Plans $8M Dealership with Restaurant, Drive-in Theater
    Motor City Harley-Davidson will build an $8 million dealership that will also offer a...
  2. Rochester Hills Unveils Plans for Ice-skating Pond, Canoe Launch at Riverbend Park
    After raising more than $1 million in private funds, the City of Rochester Hills today unveiled...
  3. International Coding School Iron Yard to Open Campus in Downtown Detroit
    The Iron Yard, an international coding school, has announced it will open a campus in downtown...
  4. Interactive Tour Experience of Detroit Auto Show Goes Online
    The North American International Auto Show has partnered with Novi-based digital media company...
  5. Lawrence Tech Adds Manufacturing Engineering Degree at Focus: HOPE
    Southfield-based Lawrence Technological University will now offer its new associate of science...
  6. Grilled Cheese Restaurant Tom+Chee to Open in Troy
    Tom+Chee, a fast-casual restaurant featuring a variety of grilled cheese sandwiches and tomato...