Andrew Hoffman

Holcim (U.S.) Professor of Sustainable Enterprise, University of Michigan, Ann Arbor



Published:

DB: Where are you?

AH: Copenhagen, I’m giving a talk on climate change at a conference at the Copenhagen Business School.

DB: What’s on the agenda?

AH: It’s about how companies can address climate change as a business issue.Business leaders need to get a sense of the coming changes, whether their operations are vulnerable to the changes, what programs are out there for assistance,
and where they may see an advantage in relation to their competition.

DB: Is the planet warming because of long-term weather patterns, or are carbon emissions contributing to rising temperatures?

AH: I’m not an atmospheric scientist, but from a business perspective, executives need to understand that the market is shifting. That’s what I focus on.

DB: How will potential changes in climate standards affect Michigan’s economy?

AH: Because Michigan’s economy is dominated by automakers, they may have to devote more resources to hybrids, plug-ins, even diesel. The state is also attracting companies working in biodiesel, and there’s a lot of research going on at U-M and other places on battery technology.

DB: What do you recommend to affected businesses?

AH: There are Web-based resources, businesses can join trade organizations, they can tap into their chambers of commerce, and they can follow what’s happening in the legislative arena. And not only can they monitor what’s happening in government, they can also try to influence it. It’s really an issue of business strategy — investors are looking at it and consumers are engaged. The U-M Ross School of Business is also offering a conference on climate change and business strategy (May 17-18, 2010).

Edit Module
Edit Module Edit Module
Edit ModuleShow Tags

Related Articles

PDA Q&A >> THE E-INTERVIEW

DR. PARTHA NANDI || Founder and CEO, ‘Ask Dr. Nandi,’ Sterling Heights

PDA Q&A >> THE E-INTERVIEW

NICHOLAS J. STASEVICH || Shareholder, Butzel Long, Detroit

PDA Q&A: John Hale

The E-Interview: John Hale // President, Corporate Travel Service Inc., Dearborn Heights

PDA Q&A: Simone Ross

The E-Interview: Simone Ross // Co-founder, Techonomy

PDA Q&A: L. Brooks Patterson

The E-Interview: L. Brooks Patterson // Executive, Oakland County
Edit ModuleShow Tags

Most Popular

  1. Royal Oak's Café Muse Owner to Open Restaurant in Detroit's West Village
    The owner and chef of Café Muse in Royal Oak has plans to open Geiger Eat Shop, a restaurant and...
  2. Scott Shuptrine Interiors to Open in Grosse Pointe, Adding More Regional Stores
    Luxury furniture retailer Scott Shuptrine Interiors will open its newest storefront in Grosse...
  3. $60,000 in Scholarships to be awarded at Metro Detroit Youth Day
  4. Dow Chemical, Saudi Arabian Oil Co.’s $20B Industrial Complex Set to Open in 2016
    A $20 billion joint venture between Midland-based Dow Chemical Co. and the Saudi Arabian Oil Co.,...
  5. Ford Fund, Lear Corp. Help Establish WSU Student Finance Lab
  6. Fresh Thyme Farmers Market to Open 3 Stores Across Metro Detroit
    Fresh Thyme Farmers Market, a grocery store chain that features organic and natural foods, will...