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Tapping Pixar's Creative Spirit

Author and business consultant Bill Capodagli says companies and individuals can boost their results by adhering to a memorable story line, whether for a new product launch, business startup, or customer service campaign. In his new book, "Innovate The Pixar Way: Business Lessons from the World's Most Creative Corporate Playground," which he co-wrote with Lynn Jackson, Capodagli talks about what companies can learn from Pixar.

By RJ King

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// May / June 2010

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Tapping Pixar's Creative Spirit

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