Archive of Focus

Article Issue
Coney Islands Go Hollywood

Coney Islands Go Hollywood

The Coney Dog, which opened in 2011, can be found on the Sunset Strip in Los Angeles.

January / February 2013

Likes and Dislikes

Brand experts from the Big Three weigh in on the first Michigan Social Media Brand Index, compiled by Market Strategies International, a market research firm in Livonia.

November/December 2012
The Social Play

The Social Play

Plenty of companies use Facebook, Twitter, LinkedIn, and Four Square, but what's the return? For the first time, DBusiness presents the Michigan Social Media Brand Index, which identifies 50 of the state's most popular social media brands.

November/December 2012

2012 Michigan Social Media Brand Index

Faster than a tweet, more companies are using social media to increase their market presence and engage customers. How are they doing? In a first-of-its-kind study, Market Strategies International in Livonia ranked 50 Michigan companies (among the 200 largest public/private companies) on how well they succeeded in social media.* The Index measures social media interactions, sponsored content, and net sentiment, which represents the ratio of positive to negative feelings expressed about a brand based on the content of posts, comments, and mentions. The survey also measured social media engagement as it relates to user activity on a company's Facebook page, corporate Twitter account, and YouTube viewers (Sponsored Presence).

November/December 2012
Jingle All the Way

Jingle All the Way

Alan Sussman, a street-smart college dropout from Detroit may be the most successful ad man that ever lived.

September/October 2012
Lending at Lite Speed

Lending at Lite Speed

Think it’s tough to get a business loan? Imagine what a bank must go through to meet Dodd-Frank — onerous background checks on loan officers and applicants (including fingerprinting), stifling regulations, caps on fees, and exhaustive documentation.

July / August 2012
Merchant of Somerset

Merchant of Somerset

How Sidney Forbes, a native son of Detroit, used on-the-job training to develop one of the nation’s finest collections of luxury shopping malls.

May / June 2012
Raising the Stakes

Raising the Stakes

Detroit’s gaming market — the fifth largest in the United States — is facing increased competition as eight more casinos are proposed in Michigan, with another four under development in Ohio.

March / April 2012

The Business of College Athletics

College sports are multimillion-dollar operations. How do athletic directors Mark Hollis of MSU and David Brandon of U-M take on the demands of their jobs, and what's next for them and their programs?

January / February 2012
Medical Oasis

Medical Oasis

Hospital groups throughout the region are transforming their business models to create, test, patent, and manufacture the next generation of drugs, therapies, and diagnostic tools. So what’s the side effect? More jobs.

November/December 2011

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