The launch of the new brand needed to be exciting, inspiring, and empowering, yet also informative and even reassuring.
Do you remember how you felt when you saw that one envelope in your pile of mail that looked different?
Have you ever had that moment of panic when you had a deadline to send an email or document and you couldn’t log in to a program?
As a former event and wedding planner, I can tell you that a paper invitation, an impersonalized email blast, and one placement is not going to cut it for your next company event.
When faced with a new creative challenge, new product development or even a brand refresh, many people clog their own process with fear-based thinking.
When discussing internal communications programs with business owners and decision makers, two questions always come up. What types of companies need to have an internal communications strategy in place? And, why is internal communications important?
My philosophy on brand strategy has always been simple: Listen to what your market wants, and then give it to them.
In the last two years, mobile traffic has increased 162.73% globally. Such a rapid increase could indicate mobile Internet access will overtake desktop Internet traffic by the year 2014
This year has brought a lot of change within the social media world. Some of the most respected names in the industry have announced their departure from big brands. There have even been some changes here in the Detroit social media community.
In today’s competitive marketplace, it’s easy to get lost in the shuffle when it comes to gaining media attention and building relationships with key journalists. It can be even harder when you’re up against hundreds of exhibitors at a trade show, event, or conference.
In a recent post, we wrote about driving brand consistency and the challenges of keeping harmonious color throughout your entire brand in print. But, how do we achieve consistency when presenting digitally?
We all know that great feeling when we see our name or our company’s name in print or on TV. In that moment, we think of all of the important people reading or watching with us — and the deep impact the story could have — but do we know who’s really paying attention?
Lately, many of our early-stage social media discussions with companies have revolved around one particular topic:
Any company focused on delivering a consistent brand experience develops and maintains a set of brand standards that help regulate its exposure. The most basic concept of branding involves communicating the essence of an organization through every touch point with its audience.
Corporate annual meetings are a great opportunity for executives to share important messages that are part of their overall communications strategy. All too often, companies look at these meetings as solely an opportunity to update their employees about goals, numbers, and the fiscal focus for the year ahead, while communications is left in the dust.