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About Accounting

Ren J. Carlton
Dynamic Advisory Solutions

Starting with little more than a basement "office," a short list of contacts, and his trusty cell phone, Ren J. Carlton launched Dynamic Advisory Solutions in January 2000, and thus began the arduous, yet rewarding, process of building a successful company from scratch. This was no accident. Ren knew that to truly help entrepreneurs improve their accounting practices, he would have to live how they lived, worry like they worried, and grow like they grew.

Along the way, Ren created and hosted a weekly radio show, "The Business Reality Network," designed to nurture both aspiring entrepreneurs as well as seasoned business owners. He wrote a popular book, Profitpreneurship, now in its second printing. And he began delivering live presentations advocating smarter accounting practices for business groups as small as 20 and as large as 2,000. Additionally, Ren has maintained his CFO blog since the time blogs were invented. His consulting blog is perpetually updated with a wide variety of entrepreneurial - focused content that goes above and beyond basic accounting advice.

Now in its 13th year, Dynamic Advisory Solutions continues to grow as Ren's team delivers solutions to companies whose accounting departments cannot perform at the level of expertise required to sustain growth in a competitive marketplace. DAS's focus on Training, Staffing, and Outsourcing delivers customized, ala carte solutions on a pay-as-you-go basis that permits companies to get the help they need without hiring an expensive, fulltime CFO.

Ren has contributed his expertise to numerous non-profit organizations, including the Michigan Association of Certified Public Accountants Ethics Task Force, the Detroit Chapter of the Entrepreneur's Organization Board of Directors, and the Troy Community Foundation Board of Directors.

To contact Ren, visit daspc.com.


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