With the last wave of baby boomers now in their 50s, consumer brands are turning to a younger, and more discerning, audience to drive awareness and profits.
Lawyers weigh and consider every angle of promotional opportunity before spending millions of dollars on television, print, radio, and billboard ads. So do the campaigns work?
Detroit’s casinos have hit a saturation point, so how do they drive more customers through their doors?
Cars and trucks have become rolling digital platforms that provide more convenience and improved safety. But all the new hardware, along with basic mechanical problems, has served to drive recalls through the roof.
The sale of illegal firearms in Detroit continues to challenge law enforcement, place residents and businesses at risk, and hamper the city’s turnaround.
A selection of gun-related crimes reported by the Detroit Police Department over a two-week period in July offers a snapshot of the challenges law enforcement agencies face as they work to rid the city of illegally-obtained weapons and ammo.
With more fuel-efficient vehicles and fewer miles driven, how does Taylor-based Atlas Oil Co. propel a 25-percent growth rate year over year?
ARK prepares businesses and organizations for emergency situations.
Why do some hospitals in the same city or state charge thousands of dollars more for the same procedure?