Web Ad Specifications

Hour Media Web Specifications

WEB BANNER AD SPECIFICATIONS

Acceptable formats: GIF (animated okay), JPG, PNG, SWF native. All colors saved in RGB for web.

hourdetroit.com, dbusiness.com, detroithomemag.com
LEADERBOARD: 728 x 90 pixels, 45K max file size
ISLAND: 300 x 250 pixels, 35K max file size
MOBILE LEADERBOARD: 300 x 50 pixels, 30K Maximum

detroitwed.com
BANNER: 468 x 60 pixels, 35K max file size
ISLAND: 300 x 250 pixels, 35K max file size
SKYSCRAPER: 160 x 600 pixels, 40K max file size

 

DEDICATED EBLASTS

Dedicated eblasts should be either a single image or html formatted for display in email clients. All html must be submitted complete and ready for use; any changes must be completed by the submitting code author.

IMAGE: 600 x 600 pixels (minimum), may not exceed 600 x 1200 pixels. Images can only include one (1) link.
HTML: should be reviewed for display in all major email clients prior to submitting.

 

FADEOVER AD SPECIFICATIONS

FadeOver ads may be either Static Images or Flash content. Container will contain a close button and will automatically close after 6 seconds.

FADEOVER: 600 x 600 pixels
FILE SIZE: 65K Maximum
RUN TIME: 6 Seconds

 

FLASH AD SPECIFICATIONS

FILE FORMAT: Flash Versions 7-10 Compatible SWF File.
FILE SIZE: 65 K Maximum
ANIMATION: 15 Seconds Maximum/3 Loops
FRAME RATE: Maximum 18 FPS or lower, ideally 12 FPS.

BACKUP IMAGE: A static backup image must be provided for non-flash users. The image should follow the banner ad specifications outlined above.

NOTE: Many of our websites have been formatted in html 5, and are responsive to screen size/resolution. We do not offer expanding containers of any kind, and Flash Ads must comply with the banner size specifications outlined above.

PREPARING SWF SOURCE: The first necessary requirement for modifying a flash ad is that the underlying source file, the SWF file, which is a compiled file from an original Flash authored file, must be prepared to receive click-through paramaters. Actionscript changes will need to be made by the flash developer who authored the original creative source.

 

FLASH OBJECT ACTIONS

A clickable flash object such as a BUTTON or HITAREA in the flash movie clip will require Actionscript attached to it. The following
Actionscript is recommended for placement within the flash movie for proper ad click-through tracking. Actionscript 2.0 is preferred, with the click area formatted as a button (not a movie clip).

on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG, “_blank:);
}
}

 

DIGITAL EDITION LEAD-IN PAGE

PAGE: Must be designed based on the specifications of a print page. Contact your Advertising Coordinator for more information.
VIDEO CONTENT: Must be prepped and delivered in MP4, F4V, or FLV video format.
RECOMMENDED BITRATE: Between 300-700 kb/s
MAXIMUM FILE SIZE: 100MB
VIDEO DIMENSIONS: variable, depending on original aspect ratio. MUST fit maximum file size limitation. 16:9 aspect ratio preferred, 720p usually provides satisfactory results.
EMBED LINKS: Links to video providers (YouTube, Vimeo) are okay provided EMBED is allowed in original settings.
RUN TIME: Must run for at least one second.

 

GIVE DETROIT NEWSLETTER BANNER ADS

PRESENTING SPONSOR BANNER: 300 x 600 pixels, 45K max file size
ISLAND: 468 x 60 pixels, 35K max file size
EVENTS SPONSOR BANNER: 390 x 65 pixels, 35K max file size

 

DBUSINESS DAILY NEWS BANNER ADS

PRESENTING SPONSOR ISLAND (EMAIL): 300 x 600 pixels, 50K max file size
PRESENTING SPONSOR LEADERBOARD (WEBSITE): 728 x 90 pixels, 45K max file size
PRESENTING SPONSOR MOBILE LEADERBOARD (WEBSITE): 300 x 50 pixels, 30K max file size
ISLAND: 300 x 250 pixels, 35K max file size
HEADLINE/IN COPY (WEBSITE): 468 x 60 pixels, 35K max file size
HEADLINE/IN COPY (EMAIL): 390 x 65 pixels, 35K max file size
AROUND THE D SPONSOR (WEBSITE): 468 x 60 pixels, 35K max file size
AROUND THE D SPONSOR (EMAIL): 468 x 60 pixels, 35K max file size

 

GREAT PLACES TO VISIT PROFILES

Great Places profiles include up to five (5) images with your listing. Images should be a minimum of 500 pixels in either direction.

 

PROFESSIONALS PROFILES

Professionals profiles include up to three (3) images with your annual listing. Images should be a minimum of 500 pixels in either direction.

 

MISCELLANEOUS INFORMATION

AUDIO EVENTS: Not available.
VIDEO CONTENT: Must be formatted in Flash, according to specifications.
COMPANION POSITIONING: Can be implemented.
FLOATING ADS: See FadeOver ad specifications.
EXPANDING/PANELS: Not available.
THIRD PARTY TRACKING: Please inform your Account Manager or Ad Coordinator if third party tracking is requested; each provider requires different parameters or server settings to enable accurate third party tracking.

 

MATERIALS DEADLINE

All creative is required to be delivered a minimum of three (3) business days prior to start date to ensure adequate time for testing, implementation, and corrections (if necessary).

 

QUESTIONS?

Please contact your advertising coordinator for any further information at 248-691-1800.

Rebecca Pranger, Advertising Coordinator
Ext. 130 - rpranger@hour-media.com

Kelsey Fish, Advertising Coordinator
Ext. 116 - kfish@hour-media.com

 

DOWNLOADABLE SPECIFICATIONS



  Click here for a printable version of our digital media specifications.

 

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