Ad Specifications

 

DIGITAL SPECIFICATIONS

Hour Media publications are assembled digital direct-to-plate. Film negatives are not accepted.

ASSEMBLY GUIDELINES

  • We accept files created in Adobe InDesign; Photoshop, Illustrator or Macintosh Quark Xpress. We
  • also accept properly prepared PDF (we cannot accept files created with Scitex PDF to Go).
  • We do not accept ads built using Microsoft Windows 95/98/ME /NT/2000/XP.
  • Include all Macintosh PS Type 1 fonts and images.
  • Files that do not follow these guidelines will be returned for correction. No exceptions.

 

ACCEPTABLE MEDIA

  • CD-ROM, DVD-ROM, DVD-RAM and DVD are accepted.

 

SOFTWARE TIPS

  • Set document size to the exact size of your ad. If the ad is to bleed, pull all bleeds a minimum of 1/8" (.125") from document edge.
  • Use Type 1 Postscript fonts only — no TrueType. Be sure to include both printer and screen fonts.
  • When using Illustrator, Photoshop or Freehand, convert all type to outlines/paths and all colors to CMYK.
  • Flatten layers and discard any extra channels or paths. Do not compress files with LZW TIFF, JPEG , JPEG encoded EPS.

 

MECHANICAL GUIDELINES

  • DB usiness magazine is web offset and perfect bound.
  • The magazine prints at 150 lpi — minimum halftone resolution should be 300 dpi.
  • TAC (Total Area Coverage) not to exceed 300%.
  • Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process color.
  • A contract color proof is required with every ad. Acceptable contract proofs include: Kodak Approval, Scitex Iris, Fuji Pictroproof as well as 3M Digital Matchprints. If acceptable proof is not provided, color consistency will not be guaranteed.

 

SPECIFICATIONS

Trim Size: 8.375" x 10.875"
Bleed Size: 8.625" x 11.125"
Live Area: 7.625" x 10.125"
(Bleeds are accepted on full-page ads only.)

 

TECHNICAL QUESTIONS:

production@hourdetroit.com

To electronically submit large files, please follow our FTP instructions. Smaller files may be submitted via email to your advertising coordinator.

 

AD SIZES

Typesetting and Design: $200/hour
Retouching: $200/hour
Additions/Corrections after Due Date: $50/change

 

INSERTS/BIND-INS

Advertising inserts and special bind-ins are accepted pending approval. Please contact your sales representative.

 

DOWNLOADABLE SPECIFICATIONS

 Click here for a printable version of our digital media specifications.

 

Most Popular

  1. Zehnder’s and Bavarian Inn Tops in U.S. with Number of Guests Served Last Year
    Zehnder’s of Frankenmuth and the Bavarian Inn, both popular restaurants among Michiganders,...
  2. Grand Army of the Republic Building in Detroit Set to Re-Open
    All four floors of Detroit’s Grand Army of the Republic Building — a castle-like structure at...
  3. OChemPrep Introduces App to Teach Complex Chemistry Concepts
    Bloomfield Hills-based OChemPrep has released a mobile app that teaches students about...
  4. The Alchemy to Open Event Space, Pop-Up Mall in Corktown
    The Alchemy, part of a 110,000-square-foot facility comprised of three addresses and five...
  5. Toyology Store Opens in Royal Oak, Plans for Metro Detroit Expansion
    Toyology Toys, devoted to promoting creative and educational toys to all age groups, has opened...
  6. Indian Village Seeks to Raise $180,000 to Preserve Original Streetlights
    Indian Village, one of Detroit’s oldest residential neighborhoods, has launched a fundraising...