Ad Specifications

 

DIGITAL SPECIFICATIONS

Hour Media publications are assembled digital direct-to-plate. Film negatives are not accepted.

ASSEMBLY GUIDELINES

  • We accept files created in Adobe InDesign; Photoshop, Illustrator or Macintosh Quark Xpress. We
  • also accept properly prepared PDF (we cannot accept files created with Scitex PDF to Go).
  • We do not accept ads built using Microsoft Windows 95/98/ME /NT/2000/XP.
  • Include all Macintosh PS Type 1 fonts and images.
  • Files that do not follow these guidelines will be returned for correction. No exceptions.

 

ACCEPTABLE MEDIA

  • CD-ROM, DVD-ROM, DVD-RAM and DVD are accepted.

 

SOFTWARE TIPS

  • Set document size to the exact size of your ad. If the ad is to bleed, pull all bleeds a minimum of 1/8" (.125") from document edge.
  • Use Type 1 Postscript fonts only — no TrueType. Be sure to include both printer and screen fonts.
  • When using Illustrator, Photoshop or Freehand, convert all type to outlines/paths and all colors to CMYK.
  • Flatten layers and discard any extra channels or paths. Do not compress files with LZW TIFF, JPEG , JPEG encoded EPS.

 

MECHANICAL GUIDELINES

  • DB usiness magazine is web offset and perfect bound.
  • The magazine prints at 150 lpi — minimum halftone resolution should be 300 dpi.
  • TAC (Total Area Coverage) not to exceed 300%.
  • Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process color.
  • A contract color proof is required with every ad. Acceptable contract proofs include: Kodak Approval, Scitex Iris, Fuji Pictroproof as well as 3M Digital Matchprints. If acceptable proof is not provided, color consistency will not be guaranteed.

 

SPECIFICATIONS

Trim Size: 8.375" x 10.875"
Bleed Size: 8.625" x 11.125"
Live Area: 7.625" x 10.125"
(Bleeds are accepted on full-page ads only.)

 

TECHNICAL QUESTIONS:

production@hourdetroit.com

To electronically submit large files, please follow our FTP instructions. Smaller files may be submitted via email to your advertising coordinator.

 

AD SIZES

Typesetting and Design: $200/hour
Retouching: $200/hour
Additions/Corrections after Due Date: $50/change

 

INSERTS/BIND-INS

Advertising inserts and special bind-ins are accepted pending approval. Please contact your sales representative.

 

DOWNLOADABLE SPECIFICATIONS

 Click here for a printable version of our advertising specifications.

 

Edit ModuleShow Tags Edit Module
Edit Module
Edit Module Edit ModuleShow Tags Edit Module
Edit ModuleShow Tags

Most Popular

  1. Motor City Harley-Davidson Plans $8M Dealership with Restaurant, Drive-in Theater
    Motor City Harley-Davidson will build an $8 million dealership that will also offer a...
  2. Rochester Hills Unveils Plans for Ice-skating Pond, Canoe Launch at Riverbend Park
    After raising more than $1 million in private funds, the City of Rochester Hills today unveiled...
  3. International Coding School Iron Yard to Open Campus in Downtown Detroit
    The Iron Yard, an international coding school, has announced it will open a campus in downtown...
  4. Interactive Tour Experience of Detroit Auto Show Goes Online
    The North American International Auto Show has partnered with Novi-based digital media company...
  5. Lawrence Tech Adds Manufacturing Engineering Degree at Focus: HOPE
    Southfield-based Lawrence Technological University will now offer its new associate of science...
  6. Grilled Cheese Restaurant Tom+Chee to Open in Troy
    Tom+Chee, a fast-casual restaurant featuring a variety of grilled cheese sandwiches and tomato...