Ad Specifications

 

DIGITAL SPECIFICATIONS

Hour Media publications are assembled digital direct-to-plate. Film negatives are not accepted.

ASSEMBLY GUIDELINES

  • We accept files created in Adobe InDesign; Photoshop, Illustrator or Macintosh Quark Xpress. We
  • also accept properly prepared PDF (we cannot accept files created with Scitex PDF to Go).
  • We do not accept ads built using Microsoft Windows 95/98/ME /NT/2000/XP.
  • Include all Macintosh PS Type 1 fonts and images.
  • Files that do not follow these guidelines will be returned for correction. No exceptions.

 

ACCEPTABLE MEDIA

  • CD-ROM, DVD-ROM, DVD-RAM and DVD are accepted.

 

SOFTWARE TIPS

  • Set document size to the exact size of your ad. If the ad is to bleed, pull all bleeds a minimum of 1/8" (.125") from document edge.
  • Use Type 1 Postscript fonts only — no TrueType. Be sure to include both printer and screen fonts.
  • When using Illustrator, Photoshop or Freehand, convert all type to outlines/paths and all colors to CMYK.
  • Flatten layers and discard any extra channels or paths. Do not compress files with LZW TIFF, JPEG , JPEG encoded EPS.

 

MECHANICAL GUIDELINES

  • DB usiness magazine is web offset and perfect bound.
  • The magazine prints at 150 lpi — minimum halftone resolution should be 300 dpi.
  • TAC (Total Area Coverage) not to exceed 300%.
  • Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process color.
  • A contract color proof is required with every ad. Acceptable contract proofs include: Kodak Approval, Scitex Iris, Fuji Pictroproof as well as 3M Digital Matchprints. If acceptable proof is not provided, color consistency will not be guaranteed.

 

SPECIFICATIONS

Trim Size: 8.375" x 10.875"
Bleed Size: 8.625" x 11.125"
Live Area: 7.625" x 10.125"
(Bleeds are accepted on full-page ads only.)

 

TECHNICAL QUESTIONS:

production@hourdetroit.com

To electronically submit large files, please follow our FTP instructions. Smaller files may be submitted via email to your advertising coordinator.

 

AD SIZES

Typesetting and Design: $200/hour
Retouching: $200/hour
Additions/Corrections after Due Date: $50/change

 

INSERTS/BIND-INS

Advertising inserts and special bind-ins are accepted pending approval. Please contact your sales representative.

 

DOWNLOADABLE SPECIFICATIONS

 Click here for a printable version of our advertising specifications.

 

Edit ModuleShow Tags Edit Module
Edit Module
Edit Module Edit ModuleShow Tags Edit Module
Edit ModuleShow Tags

Most Popular

  1. American Expedition Vehicles Completes Move to New Wixom Headquarters
    American Expedition Vehicles, a company that designs and manufactures Jeep accessories and...
  2. Comedian and Auto Enthusiast Jay Leno Headlines Charity Gala in Chesterfield Township in November
    Comedian Jay Leno will perform at a charity gala in Chesterfield Township on Nov. 10 as part of a...
  3. Two-level Corktown Loft in Detroit Draws Record Price of $531K
    Corktown has drawn a record price for a residential loft in Detroit’s oldest neighborhood, a...
  4. Olga’s Kitchen to Expand Across Michigan, Remodel Existing Restaurants
    Livonia-based Olga’s Kitchen Inc. plans to expand across Michigan, with up to 10 new locations...
  5. Facial Bar Spa to Open in Royal Oak Next Month, Add Other Locations
    Skinphorea, a new spa with a facial bar concept, is opening its first location on Oct. 13 in...
  6. At Home Opens Bloomfield Township Store, Sixth Michigan Location
    At Home, a Texas-based home décor superstore, has opened a new location in Bloomfield Township....